Yuba City-based company launches subscription service for educational toys.
In 2017, Aaron Watkins launched a rental service called STEMtrunk because he doesn’t believe educational toys should be left behind. He calls his Yuba City-based startup “Netflix for learning toys” because it works with the same subscription-based concept.
Parents need only look at their children’s old toys to recall the law of inertia — that an object not played with will sit on a shelf collecting dust.
In 2017, Aaron Watkins launched a rental service called STEMtrunkbecause he doesn’t believe educational toys should be left behind. He calls his Yuba City-based startup “Netflix for learning toys” because it works with the same subscription-based concept: Parents select a STEM toy (LEGO Mindstorms, Parrot Minidrones, etc.) from a catalog, the toy comes in a trunk and the child can play as long as she or he wants, then parents ship it back and wait for the next one in the queue. STEMtrunk currently delivers across the United States.
With subscriptions starting at $39 a month, STEMtrunk gives children a chance to experiment with toys and technologies for the jobs of tomorrow without parents paying the hefty price, Watkins says.
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