Last year, California lawmakers backed off on a plan to do something about surveillance pricing, the practice of using someone’s personal information to determine what they pay.
This year — with voters across the country facing rising inflation and an affordability crisis — lawmakers in California and in other states are cracking down.
A proposed surveillance pricing ban cleared a key vote in the California Legislature Thursday. It would forbid retailers from altering prices based on information about shoppers like their age, gender, or location.
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