The NBA hasn’t put a mic inside the basketball, but it may feel that way.
Embodied audio software from tech startup Edge Sound Research was installed at Sacramento’s Golden 1 Center this month in an NBA Launchpad trial that could fundamentally change how fans watch and listen to a pro basketball game in person.
Through transducers embedded in the back of five arena seats, select Sacramento fans are experiencing high-fidelity tones and vibrations from dribbles, dunks or swishes that, according to Edge Sound Research co-founder Valtteri Salomaki, give a spectator the “POV” of the basketball.
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