How To Scale A Telehealth Strategy: Pilots, Providers, and Payment

The new Blue Shield of California initiative is for Blue Shield of California members. A previous version of this article said the initiative served Blue Cross Blue Shield members.

Payers looking to scale up their telehealth strategies face numerous hurdles, shared Peter Long, senior vice president of Blue Shield of California (BSC). And he should know.

Long is at the head of a sprawling initiative called Health Reimagined that seeks to bring personalized, integrated, digitally-supported care to Blue Shield of California members—and in some cases non-members—in California.

Keep reading this article at Health Payer Intelligence