California’s privacy law raises risks of legal action and fines over data collection

California’s new stricter data privacy law takes effect January 1, 2023 but companies must be ready to provide a personal data report for the prior 12 months to any California resident — it’s one of several provisions in the new law that are not well understood but could result in massive fines.

If you’re like most people, you’re probably using Google Chrome as your default browser. It’s hard to fault Google’s record on security and patching but privacy is another matter for the online ad giant.

The upcoming California Privacy Rights Act (CPRA) is considered a pioneer in data privacy and it strengthens the current California Consumer Privacy Act with stricter rules. Enforcement is also beefed up with the creation of the California Privacy Protection Agency (CPPA) plus the ability of individual Californians to file suits against companies for non-compliance.

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