CalPrivacy staff offers first look at DROP system

Ever since California’s DELETE Act was signed into law two years ago, attention quickly shifted to how the California Privacy Protection Agency would develop its one-stop-shop platform for consumers to request deletion of their personal information held by data brokers.

During a breakout session at the IAPP’s Privacy. Security. Risk. 2025 conference in San Diego, several CalPrivacy staff members showcased how the new Delete Request and Opt-out Platform, or DROP system, will work. During the conference several industry stakeholders shared their reactions to the DROP system demonstration, as well as their thoughts on automated deletion requirements more broadly.

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